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Behaviour Change

Behaviour Change

Let’s refill like it’s 1993

Back in the summer of 1993, I hitched from Zimbabwe to Kenya with 3 university friends. Our bible was ‘Africa on a Shoestring’ or, as we…

3 min readApr 10, 2024

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Let’s refill like it’s 1993

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Behaviour Change

Let’s hit the brakes on hire bikes

If you live in a city, you’ll likely have noticed more and more hire bikes flooding the streets in recent years. A step up from Boris…

3 min readMar 22, 2024

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Let’s hit the brakes on hire bikes

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Behaviour Change

Enough of ‘Enough is enough’: women deserve better messaging

Today is International Women’s Day, and no better time for this woman to share a trend that she’s noticed: the use of the phrase ‘enough is…

2 min readMar 8, 2024

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Enough of ‘Enough is enough’: women deserve better messaging

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Behaviour Change

Traitor or Faithful? The Behavioural Biases in Banishment

If you’re anything like 99% of the UK population right now (at least going by my social media algorithm) then you’ll be hooked on the…

3 min readJan 26, 2024

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Traitor or Faithful? The Behavioural Biases in Banishment

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Behaviour Change

Where were you during the great vegetable war of 2023?

Bought any carrots recently? As founders of Eat Seasonably, we very much hope you have (they should be at their best right now). And were…

3 min readJan 17, 2024

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Where were you during the great vegetable war of 2023?

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Behaviour Change

O Christmas tree

As the holiday season draws to a close, the streets have become decorated with a new addition — Christmas Trees!

2 min readJan 11, 2024

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O Christmas tree

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Behaviour Change

Return to the bike: a journey in behavioural science

There is a lover of cycling who, as hard as they try, cannot commit to the bike. Though they enjoy the ride, the lowered carbon emissions…

4 min readJan 8, 2024

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Return to the bike: a journey in behavioural science

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Behaviour Change

Our 2023 round-up

Another year is coming to an end and the team at Behaviour Change have been reflecting on all that’s happened over the past 12 months…

4 min readDec 18, 2023

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Our 2023 round-up

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Behaviour Change

Could this be a sign?

A first port of call for many organisations trying to change behaviour is the humble sign.

4 min readDec 5, 2023

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Could this be a sign?

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Behaviour Change

The rise of buy-to-return is killing the planet

The use of ‘make it easy’ tactics are backfiring for retailers who are now faced with a new challenge — too many returned items.

3 min readNov 8, 2023

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The rise of buy-to-return is killing the planet

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Behaviour Change

Behaviour Change

Behaviour Change is a not-for-profit social enterprise. We create social and environmental change with big ideas grounded in behavioural science

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