Three months into the role, our new Project Manager, Polly, muses on all things change…

The title of this blog sums up 2021 well for me. I’ve had a lot of big changes in my life this year, and taking on the role of Project Manager at Behaviour Change is…

When we first started talking to Ramanan Raghavendran, founder of Amasia, we weren’t totally sure where it would, or could, go. On the face of it, it’s not a natural match: we’re a London-based not-for-profit, and Amasia are a boutique venture capital firm, based in California and Singapore. As our…

We’re chuffed to bits to announce that we’ve been chosen to work with WRAP on a long-term basis, on their new Behaviour Change Interventions framework. This news follows five years of collaboration with WRAP on the relaunch of the national Recycle Now brand and a series of innovative interventions on…

Written and researched by Niki Langlois; edited by the Behaviour Change team

One Monday in May, we headed down to Weymouth to install a littering intervention we called ‘Nans of the Nation’ — testing whether being observed by figures of affection or authority has a significant effect on littering. …

The image shows a tall fence covered by a banner in a wooded area. The banner has a green leafy background, a sign reading ‘Please bin your wrappers’ and a gnome’s head pokes out from the foliage. Rob is standing at the end of the banner holding cable ties and grinning at the camera.

A day at Behaviour Change is never the same as another. Take this Monday, when we found ourselves in a park in Croydon, filling it with gnomes called Gnevin and Gneil. Or the week before, when we sat puzzling over the silliest things North Londoners have put in their recycling…

Photo by Volkan Olmez on Unsplash

One year on from the UK’s first lockdown in March 2020, behaviour change has never been a hotter topic. Over the last decade, we’ve watched it develop from an emerging field to a well-known area of practice in its own right, and over the last year, it’s hit the headlines…

This article was first published on LinkedIn 7th January 2021

If you were asked to select a discipline that had a particularly large amount to contribute to solving the world’s biggest problem right now, you might very well go for behavioural science.

After all, behind R rates, new variants and…

This article was first published on LinkedIn 10th December 2020

This time last year, we were in Wuppertal, Germany, preparing for the second round of the Academy of Change. We spent three days at the offices of our project partners, ‘think-and-do tank’ CSCP, passing through Paris on the train and…

This article was first published on LinkedIn on 24th September 2020

Littering has been a hot topic this year, with increasing concern for the environment coinciding with the covid-19 pandemic and a number of high profile littering ‘incidents’ around the country since we first went into lockdown in March. All…

This article was first published on LinkedIn on 23rd July 2020

There’s a lot of noise right now about building back better after Covid-19. When it comes to addressing climate change, are we really prepared for what that looks like? The last six months have been a moment of reckoning…

Behaviour Change

Behaviour Change is a not-for-profit social enterprise. We create social and environmental change with big ideas grounded in behavioural science

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