A distillation of behavioural science tells us that if we want to change behaviour we should a) make it easy, and b) add pressure; two principles that we regularly use in our projects to influence prosocial and environmental behaviours. These tactics are regularly used beyond the field of behaviour change…

We got talking in the office recently about talks or communications we had seen or read that we found particularly inspiring. My mind immediately went to my all-time favourite TED Talk where Simon Sinek explains “How great leaders inspire action”. …

Once again, we find ourselves reading about alarming new evidence of a rising tide of ill-health. Cancer diagnoses have shot up by nearly 80% amongst under-50s, and researchers suggest that lifestyle factors are likely to blame. It’s clear that many people would benefit from healthier diets, more physical activity, cutting…

Most people say that they don’t litter their gum, and the general assumption has been that a small cohort of people drop most of the gum they chew. However, in-depth ethnographic research we commissioned back in 2016 shows that gum litterers come in all shapes and sizes and ‘situation’ is…

Last week was a big week for Behaviour Change HQ — we’ve packed up our home for the last 6 years at Unit 19 Archer Street Studios, Soho and made the long journey…next door to Unit 18! The 6 of us made light work of shifting everything along the landing, and we are already beginning to feel at home at №18. The new unit is twice the size of the old one and has a meeting room, so is perfect for our expanding team and for hosting workshops.

With the end of 2022 fast approaching, we have been reflecting back on the past 52 weeks here at BCHQ. It has been a year full of excitement and new beginnings. We started the year by joining forces with one of the world’s leading sustainability charities — WRAP — to…

There are an estimated 12 million people in the UK who are deaf or have hearing loss. It affects 1 in 6 of us at some point in our lives. …

Back in early 2021, when we were still deep in the pandemic crisis, we had our first conversations with Ramanan Raghavendran, founder of global VC firm Amasia. These conversations led to the creation of AxBC: a short, sharp learning experience for founders of tech start-ups to open their eyes to…

As Boris Johnson makes his debut on TikTok, it’s only right Behaviour Change announces our arrival on Instagram. Fortunately, our bi-weekly posting of case studies, interventions, and team photos have not been met with the same disastrous reception. Cialdini has nothing on the tactics used to persuade our team to…