AxBC Take 2!

Back in early 2021, when we were still deep in the pandemic crisis, we had our first conversations with Ramanan Raghavendran, founder of global VC firm Amasia. These conversations led to the creation of AxBC: a short, sharp learning experience for founders of tech start-ups to open their eyes to the world of behavioural science and help them incorporate an awareness of human behaviour and best practices into their services and strategies. These free, online live sessions were a huge success, and as such we are pleased to say that applications are now open for AxBC 2022.

AxBC 2022 sees us continuing our collaboration with Amasia, as well as product leader Natalie Rothfels, to deliver a free, virtual, cohort-based course for integrating behaviour change for good. The course will equip founders of climate-focused tech start-ups with the tools they need to incorporate behaviour change into their product strategy.

We will be running four engaging workshops aimed at providing participants with an overview of behaviour change tools and techniques, including interactive exercises in applying these learnings to products.

Successful applicants will join us for four 60–90 minute interactive sessions running from 25th October — 15th November, with an additional session on the 18th November with a group of VCs reacting to pitches.

If you’d like to know more (or know someone who might want to apply) visit axbc.org